Success Story: Shawn Byfield
ShawnByfield.com. Shawn started off with his dance studio needing more students. As the same time he wanted to expand into a larger business around his extensive experience in dance and tv. The challenge for Shawn was to get more students while also developing choreography and tv opportunities.
What He Needed
Shawn needed a 2 pronged attack that would enable him to immediately grow his dance business and allow the media business to move in its own direction. Shawn needed guidance and training on how to develop these 2 legs of his business for the short term and the long term.
What We Did
Working with Shawn one on one, we helped him understand the need to build out 2 websites, one for his dance and one for his media business. In walking through the modules for each business, together we developed a unique website strategy and development plan that would cover website design for each business, initial search engine optimization and how to grow the businesses over time using off page and online marketing campaigns.
Results
After learning how to develop his online plan, Shawn redeveloped his dance site and started selling out his dance classes immediately. With this one business success in place, he then focused on developing his media business to the point where he is now one of the most requested dance choreographers and dance experts in Canada.
Client Feedback
“It really came together for me when I worked with Keith. Before that I was struggling to fill my classes and not getting the exposure in the media industry. After working with Keith I knew exactly what I had to do and how to do it. Keith’s training literally changed my life! ”
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