A second challenge to web copy is making the content relevant for search engines. Search engines rank a website based in large part on the content and keywords. Knowing how your customers are searching for you or the problems your business solves will enable you to make the copy relevant to their search terms. In this way search engines determine the relevance of the page to a search term.

One of the most difficult challenges writing web copy content is the need to repeat a keyword or keyphrase on a page several times. From an SEO perspective, this helps the search engines to “understand” the page. However, keyword repetition can annoy and drive away users so the words need to be woven naturally into the page. The ultimate goal is to get your customers to take action which can also complicate the process.

The best copywriting targets the appropriate audience motivating them in just the right way to increase sales. Great copywriting also gets your site high ranking in the search engine results. As a savvy business owner, you know the importance of creating and maintaining a website to boost sales and garner more customers. Many business website owners believe that creating effective copy is simple and attempt to do it on their own. While some may create some viable web copy, most produce copy that leads to tragic results. You wouldn’t attempt to repair your own car. The best advice is to have a professional to produce your web copy.

The Power Of Website Copy Done Right!

Netsurf Marketing can provide you with the expertise in preparing all aspects of website copy. Working with you, we’ll develop a custom strategy for your website based on your needs and goals with:

+ A visitor friendly, proven format of writing copy that is simple yet rich with information that your visitors want.
+ Persuasive copywriting that convinces the viewer to take an action you desire … buy, sign up, subscribe, make contact or to make return visits.
+ Create unique content to compliment the sales process and after sales service.
+ Produce other related web pages to channel follow up sales of related products and services.
+ Generate unique and original search engine friendly copy complementing the Search Engine Optimization process that improves your rankings in search engine result.
+ Build a professional and intelligent online image to compliment your brand image.
+ Productive lay-out of information that attracts ready-to-buy traffic and ensure return visits.

Along with direct sales copy and support materials, we can also help you create search engine friendly content to highlight your message:

+ Press Releases
+ Lead Generation Pages
+ Special FREE Reports / Articles
+ Auto-responder Series
+ Customer Follow-up Messages
+ Testimonials
+ Order Forms

Contact us to get the competitive advantage of Netsurf Marketing to turbo charge your website copy and increase your website’s sales potential.