Your website is only part of your online strategy. All too often, many businesses make the critical mistake of spending their time and entire budget on website design, yet too little on creating an online marketing strategy. From studies and even your own experience, you know the probability of leaving a site within the first few seconds is high. Users are extremely skeptical. We know from past experience that most web pages are useless. We decide quickly – if this page is about what I need – to avoid wasting more time than necessary on a bad page.
While many companies are spamming you with calls for rankings and SEO, traffic alone doesn’t create success – website conversion does. The most important key to your web marketing strategy and overall success is a well defined engagement process with your visitor. With the engagement process, you let them know the page is about them. You provide a targeted, personal experience. You guide them on the “what’s next?” factor and the steps of conversion. The conversion is easy and well understood. It promises to live up to expectations whether as a sale, lead submission or inquiry.
This is why you need an Internet marketing strategy to connect all the pieces of your online marketing into one concrete plan that brings you the critical success of being the results people see, click, choose to stay with and buy from. Before creating your first site, or your next site, building your web marketing funnel successfully depends on having the right online marketing strategy.
We provide a strategic review of all your web goals and online assets. We assess the many critical components to your success such as your search engine optimization (SEO), copy and content, web development, pay per click management (PPC), and social media strategies. We outline a sales strategy system to build a solid sales funnel for your business model online.